This talk relates very closely to what we are doing at drchrono. Daniel Kraft talks about apps for everything in healthcare.
The future of medicine is powered by new tools, tests and apps that bring diagnostic information right to the patient’s bedside.
Today, DrChrono.com Co-Founders Michael Nusimow and Daniel Kivatinos were guests on the radio blog show Pharma Marketing Talk. Host John Mack asked about how and why doctors are using the iPad in the exam room. Here are some highlights:
Eye contact. Michael noted that when a doctor makes eye contact with a patient, the patient reports greater satisfaction in the experience. Eye contact is also associated with better care results.
A complete solution. When asked about how the EMR fits in with DrChrono.com’s practice management, Michael assured that it is part of a complete solution, and informed John that not only is the app free to download, but all customers receive a complimentary iPad when they sign up for the service.
Saving lives. Many of the features of the DrChrono.com iPad EMR app are built not just around more effective and efficient doctor/patient interaction, but with the intention of reducing errors and saving lives. Among them, Michael noted, is the inclusion of photos for each patient appointment, so that doctors know that they are pulling up the right chart for the right patient. In addition, Michael revealed that the company is set to roll out a new electronic prescription feature. While the adoption rate of these programs remains low, said Michael, eRx is clinically proven to save lives but eliminating errors resulting from misinterpretation of handwritten prescriptions.
Opportunity for pharmaceutical marketing. Pointing out that the core target audience for his program is pharmaceutical marketing, he asked where lie the opportunities for this industry. Daniel responded opportunities abound, pointing to Apple’s iAds, which is touted as offering a really good user experience. These could display while the doctor is filling the prescription. Daniel called iAds a game changer, giving the user more control over the interaction with the ad in addition to being far less intrusive than tradition web advertising.
To hear the full interview, click here.
DrChrono.com iPad EMR App Update Supports Dictation, to Offer eRx
New York, NY, May 21, 2010—DrChrono.com, the premier publisher of dynamic point-of-care and practice management software, has released a series of updates to its iPad EMR (electronic medical record) app–the first and only native EMR application for the Apple iPad. The updates support new features and enhance functionality.
DrChrono.com’s iPad EMR app was unveiled on April 24 at the Health 2.0 Conference in Jacksonville, FL. The debut was a landmark event in health care technology, marking the first native application (as opposed to VNC-based software) for EMR on the iPad, as well as the first app to offer SOAP notes. The app was recently featured in the Wall Street Journal and The Health Care Blog.
In addition to enhancing functionality, the updates include new features for dictation. Medical professionals can use the built-in microphone to record clinical notes and patient sessions. “The iPad is a tremendously exciting tool with massive possibilities for point-of-care applications,” commented Michael Nusimow, CEO and Co-Founder of DrChrono.com. “We’ve received hundreds of downloads in the first few weeks of our app’s availability. During that time, we have had numerous conversations with current and prospective users involving features that health care professionals need.”
Nusimow added that more updates are on the way. Coming soon: E-prescriptions. “We are working with Surescripts to offer electronic prescriptions directly from the point-of-care screen,” said DrChrono.com COO and Co-Founder Daniel Kivatinos. “Doctors can enter the prescription type, quantity and pharmacy location directly into the app. Each prescription is recorded and can be recalled along with other clinical notes for that patient.”
“DrChrono.com was founded with the goal of promoting more timely and effective interaction between the patient and doctor,” said Nusimow. “As such, we will continue to offer new and enhance existing features based on the needs and requests of health care professionals.”
About DrChrono.com
DrChrono.com is a dynamic medical software company that provides the core scheduling, patient reminders and billing system that every practice needs. DrChrono.com integrates this core application with a diverse selection of technologies and applications such as electronic medical records, E-Prescribing, patient onboarding pads, clinical trial software, and more. Its services enable healthcare providers to have a choice of the applications, technology and back office resources they need without the expense and complexity of those that they don’t. DrChrono.com’s goal is to give health professionals, old and new an all in one solution with next day implementation requiring no upfront costs. At DrChrono.com, our mission is to give doctors, medical groups and clinics A Path to the Future.
Links:
The Health Care Blog:
http://www.thehealthcareblog.com/the_health_care_blog/2010/05/reflections-from-health-20-in-the-doctors-office.html
The Wall Street Journal:
http://onespot.wsj.com/health/2010/05/18/a/630293760-drchrono-shows-their-ipad-chops/
DrChrono.com iPad EMR App:
http://itunes.apple.com/us/app/dr-chrono-emr/id369191782?mt=8
